Starch Europe announces 60th anniversary campaign with launch of new StarchinFood.eu website

Brussels, Belgium 20 May 2019 – 2019 marks the 60 year anniversary of Starch Europe, the trade association representing the European starch industry.

To celebrate this, Starch Europe and their members will be organising a series of actions throughout the year, as the European starch industry celebrates its long and proud history and looks forward to a bright future.

Announcing the launch today of the newly redeveloped online information platform StarchinFood.eu, the first milestone in this year’s anniversary activities, Jamie Fortescue, Managing Director of Starch Europe, stated:

“The plant-based ingredients produced by the EU Starch industry come in many variations with different functions and uses. Thanks to their versatility, these ingredients are widely used by food manufacturers to offer the everyday food that consumers enjoy. This in turn has created an increasing appetite for reliable information about our ingredients.”

Starch in Food now becomes a true digital platform for all stakeholders, including consumers interested in food, with timely fact-based information as well as questions and answers, catering for many different levels of interest. In-depth information on starch-based ingredients, science and media corners for those who want to dig deeper, and a new look and feel all combine to create a reliable source of sound science-based information”, he said.

Throughout 2019, Starch Europe will organise multiple activities, including an events campaign which will be launched at the association’s annual conference on 15 October and which will see its members hosting events across Europe to share stories on starch in food.

Wheat for meat – Loryma at IFFA 2019

Changing consumer behaviour, a new awareness when it comes to sustainable and healthy nutrition, and the development of new food concepts for a constantly growing global population are challenges the meat industry has to respond in the mid-term. Loryma provides natural, sustainable and economically-priced solutions. The wheat-based raw materials of the food ingredients manufacturer facilitate greatly improving meat products’ appearance, crispness, taste, stability, cooking ability, and sensory properties, in addition to increasing their nutrient value and volume. Furthermore, textured wheat proteins can be used to produce tasty, nutritious and healthy veggie alternatives.

True to the motto of “Wheat for Meat“ Loryma will be presenting its competence and wheat-based raw materials from the 4th to the 9th of May 2019 at IFFA in Frankfurt and show the meat industry new, sustainable and economically-priced possibilities for producing meat products or vegetarian and vegan alternatives. At booth D75 in hall 12.1 the experts of the food ingredients manufacturer will be available for all questions regarding the use and possibilities offered by wheat-based raw materials and functional blends in the food and meat industry.

We will be pleased to advise you about the varied possibilities with Loryma product assortment.

Loryma IFFA-contact

Loryma repositions itself.

Loryma has been a partner of the food industry for over 40 years. In the beginning, the focus was on the production of stabilizers and emulsifiers for sauces, mayonnaises and dressings for the delicatessen industry. A different field of activity, but with intersections. When Crespel & Deiters outsourced its food division in 2001 and took over Loryma, the transformation process of Loryma into a company of the Crespel & Deiters Group began.

Pioneering solutions for the food industry

Today Loryma is the specialist for wheat proteins, wheat starches and functional blends of wheat-based raw materials.

As part of the Crespel & Deiters Group, we benefit from 160 years of experience in dealing with the universal natural product wheat; a knowledge that flows daily into our work and the advice we give our food-producing customers. Thanks to the high quality standards within the Group, we are able to ensure consistently high raw material quality in the production and supply chain.

Optimisation of industrially produced food

As a supplier to the food industry, we optimise the quality, taste, appearance and cost-effectiveness of industrially produced foods because we know exactly what the function and effect of wheat products is in the customer’s manufacturing process and in the finished food. In addition, we see ourselves as a trendsetter force for innovative food products.

New appearance

In order to make this new bundling of forces visible to our customers in the market as well, we have worked on a new image that concentrates on our experience with wheat-based raw materials and their multifaceted possibilities.

Call us or send us an email! We will be pleased to advise you about the various possibilities with the Loryma product assortment.

Contact: info@loryma.de
T: +49 6251 1799-0